Bulova has expanded its digital content series after a team up with dance label, Ultra Music
The move will see Bulova’s latest timepieces worn by global artists as part of a collaborative project.
With Ultra Music, Bulova will follow select artists who are working together for the first time.
From ‘behind the scenes’ uncovering their creative process of recording a song, to the artist’s official music video for that song, Bulova will capture the journey.
Featured throughout Bulova’s watches will gain exposure from being worn by the artists.
The videos will be released exclusively on Ultra Music’s YouTube channel which has more than 18 million subscribers and over 10 billion music video views.
Confirmed artists to be highlighted in the series start with Betta Lemme and Sofi Tukker and will officially launch with the release of Betta Lemme’s new single titled, ‘PLAY.’