To celebrate the 70th birthday of three-time GRAMMY Award winner and musical icon, Nile Rodgers, Bulova has unveiled two new Limited Edition timepieces for the occasion.
For the release, Bulova also committed to ensuring that all proceeds will benefit the We Are Family Foundation (WAFF) and their work in amplifying and supporting the actions and voices of diverse youth leaders across the globe who are actively and positively addressing issues surrounding our basic human needs.
Bulova’s partnership with We Are Family Foundation comes naturally through the brand’s relationship with its Founder, Nile Rodgers and Co-founder, Nancy Hunt.
The brand previously worked with Nile as the campaign mentor of Bulova’s Tune of Time music program where his role was to guide up-and-coming artists through their musical journeys and successes.
To honor Nile’s birthday and his ongoing philanthropic endeavors, Bulova will introduce two Limited Edition timepieces that serve as another memento in Bulova’s rich history of musical appreciation.
Reflecting on the launch, Jeffrey Cohen, President of Citizen Watch America, said: “We are delighted to carry on our relationship with Nile Rodgers and to be part of this significant milestone.
“Bulova fully supports the mission of We Are Family Foundation and is proud to support that mission through these celebratory timepieces.”
The first Limited Edition ‘We Are Family’ timepiece is offered in stainless steel with black IP and a black nylon strap.
Highlighted on a 40mm dial is a black record cut pattern with white printed signature of Nile Rodgers.
In keeping with its musical inspiration, the dial also features a wood grain decoration resembling the neck of a guitar.
Finished with a flat mineral case back exclaiming “HAPPY 70TH NILE!“ with guitar and individualized number, as well as the We Are Family Foundation logo on the inner ivory contrast of the strap, the timepiece pays subtle tribute to the brand’s passion for music. It will be priced at $295.
For the second timepiece Bulova transforms its most popular Archive Series model – Lunar Pilot Chronograph. A nod to the ‘Space Race’ history in which Nile grew up and is fascinated with, the new Limited Edition ‘We Are Family’ Lunar Pilot Chronograph is another commemorative reissue of the original chronograph worn on August 2, 1971 during the Apollo 15 mission.
Inspired by the original, the watch is updated with Bulova’s exclusive high performance quartz movement with a frequency of 262 kHz for unparalleled accuracy, continuing a history of precision timing.
Features include super-luminous hands and markers, anti-reflective sapphire glass, tachymeter and calendar all housed in a sandblasted solid 316L surgical-grade stainless steel 45mm case in silver-tone with black dial and original Bulova logo.
Finished with custom case back marked “HAPPY 70TH NILE!” with guitar and individualized number, set on a textured black leather strap. It will be priced at $795.
Both timepieces are limited to 70 pieces and will become available for purchase this fall.