Bulova has been reaching back into its archive for inspiration and discovered watches that are just perfect for the American market; hardly surprising because this is where they were made.
The brand, now owned by Citizen Watch Group, is celebrating the 1970s this year with the recreation of its Chronograph A, which became known as the Surfboard because of the way its two subdials, left and right, were connected by a solid block of color.
As well as bringing back some of its classics, Bulova is also pushing up the price ladder with a limited edition version of the chronograph, housing a Swiss-made Sellita Caliber SW-510 BH b automatic movement, for $2,950.
Only 350 of this model will be made, but there is a non-limited version with the same look being offered for $695 thanks to Bulova swapping out the mechanical automatic chronograph movement for a Japanese Miyota quartz 5-hander.
The whole family comes in 40mm steel cases with options of steel bracelet or colored straps.