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Bulova backs New York’s Apollo Theater with a special edition watch

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Bulova has extended its support for musicians and the performing arts by creating a special edition watch to raise funds for New York’s iconic Apollo Theater.

The watchmaker has a number of philanthropic partnerships with the music world including with the Frank Sinatra School of the Arts and the Grammy’s.

The new Special Edition Apollo Theater timepieces are based on Bulova’s Millennia collection.

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The steel-on-steel watches have edge to edge crystal glass and dials carrying the Apollo branding with red outline representing the bright red lights of the sign.

The case back is specially marked with an “A” and the Apollo Theater’s name and neighborhood.

The watches come in 43mm or 32mm sizes, both priced at $495.

They are available for pre-order now.

“We hope to inspire consumers of all generations to wear a watch that represents the cultural and social message of the Apollo Theater,” says Jeffrey Cohen, president of Citizen Watch America.

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