Bulova appoints Veterans Watchmaker Initiative as authorized service center


Bulova has appointed the Veterans Watchmaker Initiative (VWI) as its newest authorized service center in an extension of their long-standing partnership.

Bulova is also donating tools, machinery, spare parts and watches to the organization.

VWI’s mission is to give disabled veterans the opportunity to rebuild their lives by learning the lucrative skills of mechanical watchmaking at no cost to them, while simultaneously supplying an understaffed profession with well-trained new experts.


“The Veterans Watchmaker Initiative is a program that Bulova holds near and dear to our hearts,” says Michael Benavente, US managing director at Bulova.

“The school [in Odessa, Delaware] draws inspiration from the 1945 Joseph Bulova School of Watchmaking that began to support disabled veterans. We are thrilled to pay homage to our partnership through the unveiling of this new timepiece and with the expansion of our relationship with VWI as an official Bulova authorized service center,” he adds.

Bulova is also launching a special VWI edition hack watch, a timepiece inspired by the 3818-A military model.

The piece was produced in the 1950’s-’60s post WWII era for three branches of the military including the Air Force, Army and Navy.

The exclusive watch uses a Miyota 82S0 automatic movement with a 42-hour power reserve.

A domed mineral crystal showcases super luminous hands and markers while the screw case back displays the VWI logo painted on a glass insert.

The 38mm watch is sold on a nylon green strap for $395 and a percentage of each sale will be donated to the VWI School.

“We are excited to be expanding our partnership with Bulova as an authorized service center and through the addition of this new special timepiece,” says Sam Cannan, chairman of VWI. “Through Bulova’s continued support we have been able to provide our Veterans with incredible skills that can not only be used for watchmaking, but also in their everyday lives.”

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