Bulova UK has announced the winner of its nationwide Face of Bulova competition, launched earlier this year in association with Glamour magazine and H Samuel.
Bulova launched the competition on May 3 via a large scale in-store, online and in-magazine campaign calling for entries to become the UK’s face of the brand. The competition is said to have attracted hundreds of submissions from hopeful applicants.
The winner was announced as 29-year-old Kate Rebekah Osborne from Nottingham. She was chosen after a three stage judging process overseen by a panel of experts including the Glamour fashion team, Bulova brand representatives and H Samuel buying team.
The entries were whittled down to just nine finalists who took part in a London photo shoot, with the final six then featured in the August issue of Glamour magazine.
Readers were invited to vote for their favourite and Osborne – digital marketing manager at Capital FM arena – was named the winner.
She flew to New York with Bulova and the Glamour fashion team for the winner’s shoot and will now appear in Bulova’s Christmas advertising campaign to launch the brands Crystal Collection which be exclusive to H Samuel. The features in the November issue of Glamour which went on sale yesterday.
Liam McAllister, Bulova’s UK marketing manager said: “It’s been an exciting campaign for all involved and we are delighted that Kate is the new Bulova UK brand ambassador.
“Her personality, style and approachability are the perfect fit for the brand; we have to thank H.Samuel for supporting the campaign as well as the Glamour readership for making the perfect choice on our behalf.”