Britain’s Got Talent discovery Calum Scott’s debut album Only Human sold more than one million copies and was number one on iTunes in over 20 countries having amassed over one billion combined streams.
No wonder Bulova is extending its relationship with the singer-songwriter, which began in 2016 after he appeared on the UK version of the talent show, and is adding a new video content series to their work together.
To kick off the newly expanded partnership, Bulova and Mr Scott will unveil “Minutes With Calum,” a video series that explores the creative process behind his second album through the lens of Bulova.
As the artist writes and records his new album, he will share through the series, monthly video diaries that take fans inside all aspects of his creative process. Each episode of the series will be themed around a core value that both Calum and Bulova share.
“Calum Scott is an incredibly talented performer and it has been a joy for Bulova to support him over the last four years of his music journey,” says Jeffrey Cohen, president, Citizen Watch America.
“In many ways, the process of making music is very similar to that of crafting a breakthrough timepiece. Innovation, precision, and refinement are all essential components to creating something truly timeless,” he adds.
Mr Scott is delighted to extend the partnership with Bulova, which took a chance on the artist right from the beginning. “Bulova was the first brand that believed in me early in my career and extended amazing opportunities to me to perform for them across the world. I am truly honored to now be their official ambassador,” says Scott.