Bulgari is a brand to watch when it comes to its rising credibility in the watch world, thanks largely to the power of its jewelry marketing.
Serpenti for women and Octo for men are becoming serious platform watches, capable of evolving into collections that multibrand retailers might consider as a serious rival or complementary partner to Cartier.
As a jeweler, the Bulgari brand has the sort of marketing muscle that put the vast majority of Swiss watchmakers in the shade, and its watches benefit from the recognition this brings.
Illustrating the point was a event in New York last week at which Bulgari unveiled its new advertising campaign for B.zero1 Rock, an 80s-inspired collection.
It was one of the biggest parties of the year so far in the city as the campaigns stars, super model Lily Aldridge, British actress Naomi Scott, American Actress Zendaya and Chinese-Canadian superstar singer and actor Kris Wu were revealed.
Bulgari Group CEO Jean-Christophe Babin hosted the night, which took place at Brooklyn’s iconic Duggal Greenhouse during New York Fashion Week.