Bulgari hosts star-studded London Fashion Week party to celebrate its Serpenti Seduttori watches

LONDON, ENGLAND - SEPTEMBER 15: Bvlgari CEO Jean-Christophe Babin and Carey Mulligan attend the Bvlgari Serpenti Seduttori launch at the Roundhouse on September 15, 2019 in London, England. Pic Credit: Dave Benett

Bulgari hosted a star-studded dinner and concert at London’s Roundhouse live music venue at the weekend to present its Serpenti Seduttori women’s watch collection to a London Fashion Week crowd.

Guests were shown three new styles of the Serpenti Seduttori, one with a steel case and bracelet and two models with a steel case and bracelet and rose gold bezel where one is adorned with diamonds and the other comes without.

London Fashion Week has plenty of choice for celebrities, press and fashionistas looking for a good night out, but Bulgari cut through by putting on an exclusive performance from BRIT Award-winner Ellie Goulding and a set from DJ Heron Preston.


Bulgari CEO Jean-Christophe Banin (pictured top with Bulgari director of watches design Fabrizio Buonamassa) hosted the night, which attracted British and international celebrities, media and influencers including Lily Aldridge, Lily James, Naomi Scott, Laura Harrier, Lucy Boynton, Carey Mulligan, Hikari Mori, Lady Kitty Spencer, Lady Amelia Windsor, Maya Hawke, Anna Cleveland, Sabrina Elba, Julia Restoin-Roitfeld, Hiba Abouk, Emilia Schüle and Daniel Lismore.

Gold was the overwhelming color of the night, a nod to the Serpenti Seduttori collection that has used yellow, rose and white gold over the years.


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