Bulgari debuts new style icons as the Serpenti sheds its skin


This year’s LVMH Watch Week certainly had a different feel to the one in 2020.

Last year, the trade managed to enjoy a pre-covid trip to Dubai – one of the last major events in the watch calendar before the virus saw huge parts of the world locked down.

This year, away from the Arabian sun, LVMH has hosted the event virtually and Hublot, Zenith and Bulgari have all taken the opportunity to debut new watches and new styles.


In doing just that, Bulgari introduced the new Serpenti Spiga Watches, one of Bulgari’s most iconic watches sheds its skin and debuts in new styles.


A symbol of perpetual renewal, Serpenti, the captivating snake, is one of Bulgari’s most enduring motifs and in the world of Bulgari watches, Serpenti’s iconic wrapping bracelet watches represent what the brand describes as the ultimate synthesis of jewelry craftsmanship — timepieces that are jewels in every facet of their creation.

As the latest wrapping bracelet watch in a saga that began with Serpenti Scaglie in 2009 – and continued with Serpenti Tubogas in 2010 and the original Serpenti Spiga designs from 2014 – the three new Serpenti Spiga editions represent an evolution of the Serpenti style.

Taking inspiration from a heritage timepiece from 1957 with a square-shaped face and dial and a modular construction bracelet wrapping around the wrist, this latest Serpenti interpretation joins the family as a masterpiece of craftsmanship.

As the new face of Serpenti, the design of these innovative snakes entwines the chic matelassé pattern with jewellery-making artistry and intrinsic wearability, for a look that is rich with Serpenti seduction.

In each individual piece, the two-row bracelets comprise 70 different elements, while the single-row watches comprise 40 links cast from 40 different moulds while a brilliant all-diamond High Jewellery interpretation, elegantly adorned with more than 800 diamonds and a cabochon-cut blue sapphire on the crown, completes the collection.

Once again, Serpenti wraps its wearer in a sensual embrace and is described by the brand as a style that keeps secrets, dominates the day and shines at night.


For 2021, Bulgari aims for the LVCEA to capture the light anew, leveraging the world’s most prestigious decorative arts to create sublime pieces that blur the line between jewel and watch.

Animating the whole collection with fresh excitement, energy and genuine artistry, the new LVCEA Intarsio Marquetry timepieces reflect Bvlgari Watches identity as the Roman Jeweller of Time.

Deepening the brand’s exploration of Estetica della Meccanica, the industrial-design influenced aesthetic that has long been a hallmark of Bvlgari style, the new LVCEA Skeleton interpretation further confirms Bvlgari’s commitment to feminine watches.

Furthering a classic métiers d’art technique applied to the mother-of-pearl, the new LVCEA Intarsio Marquetry timepiece infuses the Maison’s signature daily round watch with an additional jeweller’s touch.

Each interpretation features a grey mother-of-pearl dial that allows the light to pass through it, recalling the Roman sky in its blue and white pearlescence.

Rather than flat, the dial is three dimensional, constructed with mother-of-pearl pieces that are individually worked and faceted, then assembled one by one to create the effect of volume and evoke the rays of the sun.

Building on these powerful origins, Bvlgari has employed this Renaissance art since the 1970s, using this ornamental motif to adorn its jewellery.

Coming in a 28mm quartz movement model or a 33mm automatic movement model, the watches feature a steel case combined with a black or grey alligator strap.

Perfectly complementing the 2021 LVCEA novelties, a new version in steel featuring a refined black lacquered dial represents another design choice that speaks to Bvlgari’s boldness and aesthetic daring. The 33 mm watch comes with an automatic movement and on a black varnished calf strap.


The Divas’ Dream Peacock Dischi, the Divas’ Dream Peacock Diamonds and the Divas’ Dream Peacock Tourbillon Lumière were all introduced this morning.

Crafted in a limited edition of 50 pieces, the Divas’ Dream Peacock Dischi features a natural peacock feather marquetry dial which meets watchmaking expertise in the in-house BVL 308 “dischi” automatic movement, an exquisite technical solution based on the rotation of two discs indicating hours and minutes respectively through a round and a pear brilliant-cut diamond. The case is embraced at either end by two fan-shaped motifs that connect to a deep blue alligator bracelet.

The Divas’ Dream Peacock Diamonds features a peacock motif set against a mother-of-pearl backdrop.

In this iteration, the dial’s rich hues are crowned with diamonds for a spectacular effect and enhanced by a supple bracelet featuring the Diva signature fan-shaped motif, entirely set with diamonds.

The mechanical self-winding movement, Calibre BVL 191, powers the watch.

The third and final piece in the 2021 offering comes in a 10-piece limited edition, the Divas’ Dream Peacock Tourbillon Lumière features a 37mm rose gold case, bezel and lugs set with brilliant-cut diamonds and a skeletonized dial decorated with natural peacock feather marquetry and snow-set diamonds.

The eye is naturally directed down to the sophisticated skeletonized tourbillon movement, that is the BVL 208 caliber.

Octo Finissimo:

This year Bvlgari further expands its Octo Finissimo S line with the new Octo Finissimo S Chronograph GMT, equipped with the automatic in-house chronograph and GMT ultra-thin calibre BVL 318 with peripheral rotor (3.30 mm thick).

Blending sporty practicality with mechanical complexity, this ultra-modern timepiece is available in satin-polished steel with a new blue sunray dial paired with the silver counters for a more sport chic look. Its ingenious mechanism allows to display a second time zone on the sub-counter at 3 o’clock.

The octagonal case (8.75mm thick) features a diameter of 43 millimeter, complemented by an integrated vertical brushed steel bracelet with polished parts. Reaffirming the sportier character of the Octo Finissimo S line, the watch features a larger screw-down crown than the former sandblasted models to ensure water resistance up to 100 meters.

The third novelty for 2021 is a new version of the Octo Finissimo Chronograph GMT Titanium, which is now available with a new dial and a rubber strap for a sportier look. Arguably, the world’s automatic chronograph, the 42mm watch features automatic in-house chronograph and GMT ultra-thin caliber BVL 318 with peripheral rotor (3.30 mm) and has an overall thinness of 6.9 mm.

Octo Roma Carillon Tourbillon:

Bvlgari Haute Horlogerie is once again the spotlight, proudly presenting its new Masterpiece of Sound, the Octo Roma Carillon Tourbillon.

Completely manufactured in-house, the brand new manually-wound Caliber BVL428 is 8.35mm thick, and comprises a total of 432 components.

Meeting strict criteria across a number of parameters, the construction of Caliber BVL428 has prioritized sound first and foremost. It features hollowings within the design to reduce the amount of metal between inside and outside, and three openings that correspond to the three chimes, to allow sound to exit from the chamber.

Chimes are fixed directly on to the casebody for most effective transmission of sound and the case is crafted in titanium to ensure the clearest possible diffusion of sound. The back is also hollowed and revamped with a meticulously crafted titanium grid that protect this resonance zone and allow sound to be transmitted to the outside.

The movement is equipped with two barrels. One ensures the functioning of the sound mechanism and winds automatically when the bell is triggered, the other guarantees a power reserve of at least 75 hours for the movement at full charge.

Available in an ultra-limited edition of 15, each exemplar is engraved, individually, with a number from 1 to 15 on the crown to indicate its singularity within the edition.

The watch features a transparent sapphire crystal case-back, water-resistant to 3 Atmospheres, and comes on a black alligator leather strap with a three-blade folding clasp treated with DLC Titanium.

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