Bulgari CEO flies the flag for humanitarian aid


Bulgari has underlined its commitment to humanitarian aid by visiting one of the largest Syrian refugee camp in the region.

CEO Jean-Christophe Babin recently visited the camp in Za’atari, Jordan, which was established in 2012 to temporarily host the Syrians fleeing the violence of civil war.

Bulgari and Save the Children have been supporting Syrian refugee children in Jordan since 2014, with a key focus on pre-school children in Za’atari and, later, starting from 2017, in Azraq refugee camp.

With an investment of over $3.7m to date, Bulgari and Save the Children have built and restructured three kindergartens in Za’atari and one in Azraq.

On his recent visit, Mr Babin announced that in 2018 Bulgari will donate $1.2m to Save the Children to further support the organization’s activities in Za’atari:

“This field visit in the largest Syrian refugees camp, a few miles off the Syrian-Jordan border, further confirms the fundamental importance of kids education as a major driver for development,” said Babin.

“Growth and well-being of children in this unstable region as much as generally speaking on our planet. The Early Learning Centers and related human resources put in place in Za’atari by Bvlgari together with Save the Children allow thousands of young kids and their parents to benefit from inspiring coaching and support to shape a new and better life after the devastating ordeal they have experienced in recent years.

I’m very proud that as a private company, and with the support of our 5,000 passionate collaborators worldwide, we contribute financially to these major initiatives which have a game changing impact on so many precious lives.”



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