Twitter and Facebook were abandoned by the kids years’ ago as they discovered their parents and grandparents had adopted it.
Instagram is still going strong, for now, which may explain why Bulgari has adopted one of Italy’s hottest social media influencers as an ambassador for jewelry and watches.
Chiara Ferragni, described as a long-time client of Bulgari, is a model, actress, blogger, entrepreneur and opinion leader to her 23.5 million world-wide followers on Instagram.
“She shares with Bulgari the same joyful, independent, bold and authentic approach which has enchanted millions of followers across the globe,” the brands says.
Ms Ferragni, who has advertised Louis Vuitton jewelry and Fendi accessories in recent months from her Instagram account, will support the brand in communicating its core values to a cross-generational, international audience, Bulgari says.
“We are honored to welcome Chiara Ferragni to the Bulgari family as a new global ambassador,” says Bulgari chief executive officer Jean-Christophe Babin.
“I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends” concluded Babin.
“I’m so proud to be part of the Bulgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri, states Chiara Ferragni. The Bulgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”