Bucherer USA swoops for Baron & Leeds in California and Hawaii


Bucherer USA, the parent company of Tourneau, has acquired Baron & Leeds, a premier luxury retailer of fine watches and jewelry in California and Hawaii.

Terms of the transaction were not disclosed.

Founded in 2002, Baron & Leeds is an internationally recognized shopping destination for fine timepieces and jewelry. The Company operates two Rolex boutiques located at South Coast Plaza in California and International Market Place in Honolulu. The Company also owns and operates two Baron & Leeds stores located in Maui at Whalers Village in Lahaina and at The Shops at Wailea.

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Ira Melnitsky, Chief Executive Officer of Tourneau, commented, “The acquisition of one of the country’s leading retailers of fine watches and jewelry represents an important step forward in the continued growth of Tourneau. We are proud to be able to expand our customer relationships in both California and Hawaii. Baron & Leeds has always shared our passion for exceptional products and unparalleled customer service and we are excited to welcome all of their employees to our team.”

Guido Zumbühl, CEO of the Bucherer Group, said, “We take great pride in partnering with companies who complement and align with our quest for perfection, warm hospitality and constantly aspire to delight customers with fascinating brands and products. Baron & Leeds meets all of these criteria and we are excited to welcome them to the Bucherer family.”

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Rob Corder

The author Rob Corder