Bucherer cruises into United States on a gem-encrusted $2 million Harley Davidson


European jewelry and watch giant Bucherer is ramping up its presence in the United States following the acquisition of Tourneau, and its latest limited edition will be right up the street of American customers.

The company is famous in Europe for Blue Edition watches, which are specially made in conjunction with watchmakers that it works with. All the watches use the color blue on dials and straps, and they are available exclusively at Bucherer boutiques.

Much more unusual is the Harley Davidson Blue Edition, which is not a limited edition watch collection, but a one-off motorcycle that was created in collaboration between Bucherer Fine Jewellery, Carl F. Bucherer watchmakers and the Bündnerbike. It was bought to life in the Harley Davidson workshop and took a year to complete.




The piece features an original design with embellishments to the value of CHF 1.89 million, making it the most expensive motorcycle in the world, according to the company. It is also the world’s first motorcycle with integrated watch and jewelry elements.

A solitaire ring with a 5.40-carat-diamond and a special custom-made watch from Carl F Bucherer, based on the Patravi Travel Tec II model, can be found underneath a glass dome. The dial of the integrated watch is adorned by elements of the motorcycle engine. The mechanical movement of the watch is protected by an elaborate holder made from silicon rings and a case set on the bike.


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