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BRM targets affluent petrol heads in the UK

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BRM Chronographes, a luxury French brand with a passion for racing, has signed as the official sponsor of V de V Sports, organiser of the V de V Endurance Series championship.

The brand told WatchPro at Baselworld that it is hoping to expand internationally, with the UK high on its list of priority markets. BRM watches are already stocked in prestigious stores including Frosts of London, Martins Jewellers in Abergavenny and CW Sellors in Ashbourne.

BRM designs are unashamedly targeted at petrol heads, and would suit retailers with a specialist customer base of racing lovers.

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Its 2015 collection of mechanical chronographs builds on its signature styles of over-sized cases with adornments drawn straight from its affiliation with motoring including chequered flags, piston heads and racing stripes.

Prices at retail range from £2000-£5000, with limited editions selling for more.

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