Britney Spears has strapped on her Glam Rock watch in the music video for Scream & Shout by Will.i.am, on which she features.
The pop star, who had a London party for her European tour sponsored by Glam Rock, wears what appears to be a dark blue model from the brands SoBe collection.
Julian Pollock of IBB London, which distributes the interchangeable fashion-led brand in the UK, said: “We are delighted that, in addition to wearing the brand during the live shows of the X Factor USA, Britney continues to wear Glam Rock at every opportunity.”
Spears shows off the watch as she dances in the video, including moves that wave the watch in front of her face. She is also wearing fine 18ct rose gold jewellery by De Gisogono, including its Boules earrings and Nascondiglio and Matassa rings.
Spears first wore Glam Rock last year at the launch of her European Tour, and has also worn it during the live show of the X Factor USA. The brand has long associations with musicians and the music industry, and was recently part of an auction in London at which it auctioned the first of four special edition Amy Winehouse watches, to raise money for the Amy Winehouse foundation.