Briston has launched a new watch in response to a “growing demand for thin and refined watches”.
Its new Clubmaster Chic collection builds on the Clubmaster Classic but keeps a sport chic feel.
Retaining the Clubmaster’s cambered square shape, Briston has revisited the original collection but has designed the new watch to be “slightly quirky, sporty, elegant and more sensual”.
The new 36mm watch case is more curved than ever and it is designed to be shaped so that it is suitable for both masculine and feminine wrists.
The collection features some models in polished steel or with a rose gold PVD treatment.
Clubmaster Chic is presented in a three hands version (hours, minutes and central second). The water-drop shaped numbers and hour markers are open-worked on the edge of the dial.
The baton shaped hands are embellished with Superluminova inserts aiming to give a sporty touch to the new models.
Briston has chosen to present the watch with interchangeable NATO straps.
The brand is now distributed in more than 750 point of sales in 48 countries around the world including The Conran Shop, 10 Corso Como, Beams, Restir, Santa Eulalia or Harvey Nichols.
In France, Briston count up on more than hundred and twenty doors at end of March including premium watch stores and also Colette, Merci, Printemps or Le Bon Marché.