Bremont has produced a limited edition chronograph that will go on sale at the new Watches of Switzerland boutique that opens in Manhattan this week.
The Soho boutique is the first entirely new location for Watches of Switzerland in the United States.
The Watches of Switzerland Group (previously known as Aurum Holdings), which is owned by US-based private equity group Apollo Global Management, acquired the Mayors chain in Florida and several boutiques within the Wynn Resort in Las Vegas last year.
British-owned Bremont has been working with The Watches of Switzerland Group in the UK since 2007, and has recently doubled the number of doors from 11 to 22 after increasing sales by 78% this year.
The watchmaker has been focusing its corporate firepower on increasing sales in the UK and the United States in recent years, believing that spreading its energy on global expansion was inefficient for a company with world-wide sales of around $20 million.
The limited edition created for Watches of Switzerland’s Manhattan opening is an ALT1-ZT/51 stainless steel chronograph
The 43mm watch, made in a limited run of just 20 pieces, will have New York etched into its rotor.