Bremont has opened its first overseas own-brand boutique in Hong Kong, reflecting the growth of the British brand in the region.
The store has been opened following the success of the British watch brand’s standalone London flagship boutique. Located on Lyndhurst Terrace in Central Hong Kong, the new boutique is more than 2000 sq ft and will be a showcase for the company in Asia, to compliment the brand’s growth in the region.
Talking about the boutique opening, Bremont co-founder Giles English said: “It is a big step for us to launch our own boutique in Hong Kong but we wanted to build on our considerable success with London and the exciting growth that Bremont has seen. When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible.”
The store is based on a similar design to the London space but makes more use of innovative technologies to tell the stories behind the Bremont products.
Bremont co-founder Nick English added: “As with our London boutique, Hong Kong will be more than just a traditional watch store. It will be a place for watch collectors to come and meet to talk about watches over a coffee or a Chivas whiskey. We will also be expanding our explorers club from the UK to Hong Kong where we will have monthly events. We felt that we did not need to be in one of the prime shopping malls but instead create a unique space that could be used for events and be a destination shopping experience.”