Bremont has cut the ribbon on its latest branded showroom, this time unveiling a concept that sits within a shopping mall environment.
The latest store is in London’s Canary Wharf, a modern development that houses several large banking and finance institutions.
It is the third London outlet for the British watchmaker. The company also has boutiques in New York. and Hong Kong.
Bremont’s own boutiques aim to have a relaxed and club-like feel.
The latest London opening, like Bremont’s New York store, has nods to exploration and aviation including a Martin-Baker ejection seat and authentic Martin-Baker artefacts.
The aesthetics of the new display furniture are inspired by the construction of vintage aircraft, and there is an illuminated wing bar that highlights the links to the brand’s aviation history.
Bremont has stated that the UK and United States are the two most important markets in the coming few years. The company’s co-founders, Nick and Giles English, recently went on an extended road trip to the West Coast to meet with retail partners and attend customer events.