World-renowned rowing competition, Henley Royal Regatta, will have an Official Timekeeper for the first time in its 178 year history in the form of quintessentially British watch brand Bremont.
The other official sponsors will be Aston Martin and Hackett London, which, along with Bremont, all share the same British heritage and synergies that Henley Royal Regatta does.
Bremont’s co-founder Giles English had this to say about the new partnership: “Henley Royal Regatta was founded even before the America’s Cup in 1839, and with our heritage in mind, it is lovely to be part of another historical British event. Remarkably Henley Royal Regatta is one of the few sporting events that is still timed mechanically rather than digitally which is very in-keeping with what Bremont is all about. As such we will be building a custom hand held chronograph for the umpires. Bremont makes beautifully engineered mechanical timepieces designed to be tested to extremes so the event is also a great fit with the Regatta course being notorious for pushing its athletes to their absolute limits.”
British multi-Olympic gold medallist Sir Steve Redgrave, chairman of the Regatta’s Committee of Management, is equally excited about the new relationship: “I have known both Nick and Giles for a number of years now, and have followed their success story closely. Being a leading luxury watch brand, and located in Henley-on-Thames, it is fantastic to have them on board as Official Timekeepers for Henley Royal Regatta. We have been working closely on the event clocks and hand-held mechanical stopwatches for the race umpires, which we are very excited about.”
The first Royal Regatta was held on the River Thames in 1839 and has been an annual event ever since. Originally staged as a public attraction with a fair and other amusements, the emphasis has changed over time so that competitive amateur rowing has become its main purpose. Today it plays an important role for top rowers all over the world.
Bremont’s other co-founder Nick English shared his brother’s sentiments: “As a British luxury watch brand, Bremont is passionate about reinvigorating this once booming British industry. In the past 15 years we have made considerable strides in this direction as we endeavour to strengthen Henley-on-Thames as the home of British watchmaking. Henley, set in one of the most beautiful parts of the British countryside, has always been internationally renowned for being the global home of rowing. With our manufacturing base being meters from the River Thames, the tie-up as timing partner for Henley Royal Regatta has a lovely synergy. Given the event has never had brand partners in its entire history, dating back to 1839, it’s a real honour to have been asked to get involved.”
The event will take place from 28 June to 2 July, where Bremont will have a pop-up boutique on site, situated outside the bandstand entrance to the Stewards’ Enclosure and showcasing the whole Bremont range.