Bremont and Signet Jewelers have been working in partnership since 2016 but the two companies have taken a new step forward.
The US headquartered jewelry retailer, the largest in the world, and the British-based watchmaker have embarked on a joint plan to open three new Bremont boutiques in late 2021.
The UK-based arm of the jewelry business will be taking care of proceedings, with Neil Old, managing director of Signet UK, commenting: “We have worked with Bremont for many years and we’re delighted to be extending our partnership, combining our retail knowledge and expertise with the strength of the Bremont brand.
“We look forward to creating an innovative and exciting customer experience which brings Bremont’s rich and compelling story to life.”
While Rob Gough, Head of Sales at Bremont, adds: “Retail is critical to the future growth of Bremont. We have had considerable success with our own boutiques and are very keen to increase our distribution.
“Our new store concept sells the Bremont DNA in the best possible way and offers the highest level of customer service. Signet is a wonderful partner to work with and their considerable experience and skill set in retail is hugely valuable to making the partnership as successful as possible.”
Following the launch of Bremont’s new Manufacturing & Technology Centre ‘The Wing’ in Henley-on-Thames, Bremont has developed a new store design concept, which will be rolled out in the three new UK boutiques and subsequently extended across all standalone Bremont Boutiques globally.
Giles English, Co-Founder of Bremont, comments: “It’s fantastic to build on a long-standing retail relationship and to have such a wonderful retailer like Signet investing with us to grow our unique store concepts around the UK.
We continue to invest heavily in the business to manufacture the best product and constantly deliver an exceptional level of customer service.”
The locations of the stores will be announced soon and they are planned to be open by Christmas 2021.