Breitling used an event at its New York flagship this week to unveil its Premier Norton Edition.
Brand ambassador, or Cinema Squad Member as Breitling calls him, Adam Driver brought a touch of Hollywood glamour to the occasion.
Motorcycling obsessives, the New York Classic Riders, were also present along with personalities from a variety of industries including fashion, sport, finance and entertainment.
Many eyes were drawn to a Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle, which was on display in the United States for the first time.
“Tonight we celebrated two brands that are both innovative and entrepreneurial and have powerful legacies. This new watch honors the great partnership between these two aspirational brands,” Norton Motorcycles CEO Stuart Garner said.
“Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands,” he added.