Breitling has become the latest brand to increase its prices in the UK, WatchPro has learned.
The luxury watch brand will follow moves made by other suppliers this month by increasing its prices by an average of 8%, starting from tomorrow.
Confirmation of the rise was given by luxury watch retailer Banks Lyon, which emailed customers advising them that today was the “best time to invest” in a Breitling watch before the prices go up.
WatchPro revealed last week that a number of watch brands have increased their UK trade prices in recent weeks.
IWC, Cartier and Vacheron Constantin raised trade prices by roughly 10%, while Panerai and Jaeger LeCoultre adjustments have been a little less.
The trade price for LVMH brand Hublot has increased by a similar 10% to the Richemont brands, as have Patek Philippe and Audemars Piguet prices.
No price rise has been announced by Rolex as of yet, which has not reacted so far to the considerable price advantage being enjoyed by UK retailers following the dip in the pound.
Swatch Group prices have not been changed yet, WatchPro has been told, making Omega, Longines and Blancpain timepieces considerably cheaper in the UK this summer.
The weakness in the pound has led to a massive spike in exports for Swiss watches into the UK this summer. In August, alone, sales to the UK were up 23.5%, while exports to the USA were down 12.4%.