Breitling takes a step towards SIHH by joining Fondation de la Haute Horlogerie

Breitling-CEO Georges Kern (PPR/Getty Images/Breitling/Joerg Koch)

Switzerland’s Fondation de la Haute Horlogerie had just 30 partner brands 18 months ago, but is now welcoming its 43rd associate with Breitling deciding to join the group.

Since 2005, the Fondation de la Haute Horlogerie (FHH) has pursued its mission to promote fine watchmaking worldwide to the industry and public.

“Supported by its partners – highly regarded figures in traditional watchmaking and representatives of contemporary watchmaking – the FHH has successfully developed its activities to inform, train and organise events for both professionals and the public. Thanks to these common values and shared ambitions, the FHH has established itself as a respected voice, able to promote the authenticity and legitimacy of excellence in watchmaking. As a brand recognized for its history, creativity, expertise and innovation, Breitling is embedded in this unique environment,” a spokesperson for FHH says.

FHH is the host organisation for SIHH, an annual fine watch exhibition that takes place in Geneva. Richemont uses SIHH, rather than Baselworld, to present its new collections across all maisons. Other FHH members including Audemars Piguet, Ulysse Nardin and Hermes have also exhibited at SIHH along with independents such as H. Moser, Urwerk, F.P. Journe and Ressence.

Breitling’s CEO Georges Kern, a former veteran of Richemont, is familiar with the format of SIHH and the wider series of events and showcases that have cropped up around the January exhibition.

With Baselworld’s future as a March exhibition under debate, there is growing momentum for SIHH and Baselworld to find a solution that brings the whole industry together in January. Breitling has an influential voice in those discussions.

FHH’s Partner Brands:

Lange & Söhne, Audemars Piguet, Armin Strom, Bovet, Breitling, Bulgari, Cartier, Chanel, Chopard, Christophe Claret, Chronométrie Ferdinand Berthoud, De Bethune, DeWitt, F.P. Journe,
Girard-Perregaux, Greubel Forsey, Grönefeld, Hautlence, Hermès, H. Moser & Cie, HYT, IWC, Jaeger-LeCoultre, Kari Voutilainen, Laurent Ferrier, Louis Vuitton, MB&F, Montblanc,
Officine Panerai, Parmigiani Fleurier, Piaget, Ressence, Richard Mille, Roger Dubuis,
Romain Gauthier, RJ-Romain Jerome, Speake-Marin, Tag Heuer, Ulysse Nardin, Urwerk, Vacheron Constantin, Van Cleef & Arpels, Zenith.




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