Breitling Superocean family stretches from female friendly 36mm watches up to 48mm professional pieces

Superocean 36 with white dial and white Diver Pro III rubber strap (PPR/Breitling)

Breitling has shown a restless energy to compete in every segment of the luxury watch market since Georges Kern took over as CEO, and its 2019 Superocean collection is one of its boldest moves towards Rolex’s heavily fortified divers’ watch citadel.

Breitling says the latest family has something for everybody, including women, with Superocean models ranging in size from a gender-neutral 36mm up to a hefty 48mm.

The company is also riding the wave of activism to clean up our oceans as part of its publicity of the launch.


“Our Surfers Squad and our partnerships with Outer-known and Ocean Conservancy speak volumes about our affection for the seas. With the new Superocean Collection, we have created watches for people who want to explore the oceans, whether they are active in water sports or in clean-up initiatives. And, of course, they will excite any fan of Breitling’s design values,” says Breitling CEO Georges Kern.

All watches in the collection use the same Breitling Caliber 17 COSC-certified movement.

Top of the line is the Superocean 48, which comes in a DLC-coated titanium case with a blue ceramic bezel. It comes on a new-this-year blue rubber strap.

Smaller models come in steel, some with black DLC coating. There is a range of dial colors including black, blue and orange and the option of steel bracelet or rubber straps.

The most female-focused 36 has either a light blue or white dial.

They will be on sale in the United States next month at the following prices:

Superocean 36:

  • On a steel bracelet $3950
  • On a rubber strap $3475

Superocean 42:

  • On a steel bracelet $3950
  • On a rubber strap with folding clasp $3750
  • On a rubber strap with tang-type buckle $3450

Superocean 44:

  • On a steel bracelet $4200
  • On a rubber strap with folding clasp $4000
  • On a rubber strap with tang-type buckle $3700

Superocean 46 and 48 pricing is not yet available.



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