Breitling serves up cappuccinos, cocktails and chronographs


Breitling CEO Georges Kern has unveiled a whole new concept for Breitling in a department store environment that is likely to provide a blueprint for other points of sale around the world.

In a social media posting yesterday, Mr Kern celebrated the opening of what he called a Breitling Boutique / Breitling Coffee House in Zelmoli department store in Zurich.

“Perfect execution of our cool modern retro interior architectural style,” he says. “The project really reflects what I cal  inclusive luxury,” he adds.

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The new store opens this week.



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Alex Douglas

The author Alex Douglas