Australian motorcycle customizer and trendsetter Deus Ex Machina describes itself as a step bigger than a brand. “It’s a culture,” the company proclaims. “Our openness and enthusiasm strike a chord with people, wherever they are.”
Breitling is hoping that a collaboration with Deus Ex Machina will strike a chord as well, as it continues its mission to modernise the watch brand and widen its appeal with a younger demographic.
Most young people will be more familiar with Deus Ex Machina as a streetwear and sporting fashion brand rather than a customizer of motorbikes, but that just makes the collaboration even more attractive to Breitling, which has created a Top Time Limited Edition watch to mark the start of the partnership.
“Bikers, boarders, surfers, digital nomads … this is a timepiece for dynamic people of action, purpose, and style. Our versatile Top Time Deus celebrates having the freedom to explore the world your way, at your pace,” says Breitling CEO Georges Kern.
The watch is a 41mm steel chronograph with a distinctly vintage vibe to its cream and black colored silver dial.
It uses a COSC-certified Breitling Caliber 23 automatic chronograph movement with 48 hours power reserve.
The limited edition of 1,500 watches is worn on a perforated brown racing-themed calfskin leather strap.
It is on sale now for $4,990.
Racing is in the blood of Deus Ex Machina and its deal with Breitling includes official timekeeping duties at the Deus Swank Rally – an epic motorcycle championship celebrating vintage bikes in diverse locations around the world, including Italy, France, Australia, and Bali.