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Breitling returns to cycling roots

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Swiss aviation watch brand Breitling is returning to its roots by sponsoring the Q36.5 pro cycling team.

Breitling will support the team on its mission to reach the World Tour by 2026.

“Cycling is one of the fastest-growing sports in the world. It’s also a big part of our history and we needed the right partner with a strong vision to carry this heritage into the future,” says Georges Kern, CEO of Breitling. “Q36.5 Pro Cycling Team, with its ambitions to perform at a world-class level while making a positive social and environmental impact, proved to be the model team to put our support behind.”

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Breitling had a strong association with cycling in the mid-20th century, keeping time at the world’s most important cycling events, including the Tour de France, Giro d’Italia, Milano San Remo, and Flèche Wallonne. The brand’s ambassadors were the two biggest cycling names on the planet: Gino Bartali and Fausto Coppi. Furthermore, the Giro d’Italia watches that Breitling used to release annually were/are sought-after collectors’ items.

“We know our customers are as enthusiastic about cycling as we are because we have a community of tens of thousands already riding with us from around the world,” says Georges Kern.

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