Breitling has opened its first West Coast boutique in the US, housed within Caesar’s Palace casino in Las Vegas.
The Las Vegas boutique is the third Breitling store to open in the US in the past 18 months, following on from the brand’s first flagship boutique in Manhattan and a second in Aventura, Florida.
The store is a 1,400sqft space adorned with pop-art style imagery where the brand says watch enthusiasts will be able to “discover the true essence of the brand”.
More than 400 Breitling timepieces will be available through the store including exclusive and limited edition watches created solely for the Las Vegas store.
Breitling’s US president Thierry Prissert said: "With the large volume of tourists visiting the city each year, Las Vegas is a very important market for Breitling to help us achieve our global marketing initiatives including expansion in various retail locations throughout the US.”