Breitling has announced a partnership with Ocean Conservancy, a non- governmental organization dedicated to fighting for healthy oceans and clean beaches.
Breitling will organize beach cleanups around the globe as part of Ocean Conservancy’s International Coastal Cleanup. It will work in close cooperation with experts to recycle the collected trash in the most effective and ecologically responsible ways.
The brand will also invite children to participate in these cleanups, educating them on how they can help restore the health of the ocean and prevent pollution from reaching the beaches and the ocean in the future.
In addition to its participation in the cleanup and educational programs, Breitling will donate part of the proceeds from the sales of a special limited-edition watch in its Superocean Héritage collection to Ocean Conservancy.
Breitling CEO Georges Kern says: “Our ocean is at risk. Everyone knows it, but the problem sometimes seems so overwhelming that we feel powerless to do anything. Breitling, together with Ocean Conservancy, wants to make it clear that each one of us can play a part – not only for ourselves but for future generations.”