The 2022 Six Nations Rugby tournament, one of the great sporting spectacles of the year, kicks off next week and Breitling will be keeping watch as its new Official Timing Partner.
A three year deal also includes the Women’s Six Nations, the Autumn Nations Series, and the 2023 Rugby World Cup qualifying matches.
“Our timepieces enable high performance and inspire great feats by empowering people to live their passions with confidence,” says Breitling CEO Georges Kern. “At the heart of the rugby spirit is a fearless, no-limits state of mind that Breitling’s watches are the perfect accompaniment to.”
Remarkably, the Six Nations and Breitling were created just a year apart in 1883 and 1884.
As part of its drive into rugby, Breitling has recuited a number of international players into its brand ambassador squad including England, Kyle Sinckler, Scotland’s Stuart Hogg, George North of Wales, Ireland’s Conor Murray, and former players Vincent Clerc of France and Martín Castrogiovanni from Italy. Former Welsh international rugby union captain and current presenter Sam Warburton will also join the Breitling Squad.
The Autumn Nations Series in October extends the global reach of the partnership into the Southern Hemisphere when the home nations, France and Italy compete against New Zealand, South Africa, Argentina, and Japan.
“The partnership between Breitling and Six Nations Rugby is a hugely exciting moment for everyone involved,” says Six Nations Rugby CEO Ben Morel.
“It is a partnership of firsts; an Official Timing Partner supporting the women’s game and a progressive new partnership, spanning all Six Nations Rugby annual competitions. As such, a huge amount of credit goes to the unions for creating these championship opportunities, and to Breitling for bringing their enthusiasm to all aspects of this partnership.”