Mr Porter has added Breitling to its line up of Swiss watchmakers selling from its online gentlemen’s style portal.
The partnership kicks off with a curated selection of 31 timepieces from Breitling including a special limited edition watch from the new Navitimer 8 collection that will be exclusive to Mr Porter for one month from June 4.
“Breitling and Mr Porter share common values of quality, exclusivity, and an affinity for exceptional products, which makes us proud to partner with the leading online retail destination for men’s style. This is an important step in Breitling’s omnichannel strategy and perfectly fits our digital vision to offer a unique brand experience to a broader audience around the globe,” says Breitling CEO Georges Kern.
“Mr Porter is thrilled to be launching Breitling, a brand that embodies craftsmanship and performance. Its recent rebirth within the industry has been very successful, making this is a perfect time to partner with the brand and to continue the strategic growth of Mr Porter’s luxury watch category. Breitling’s newest watches and iconic timepieces will be sure to resonate with our global customer base,” adds Toby Bateman, managing director of Mr Porter.
The Navitimer Aviator 8 B01 Chronograph 43 Limited Edition, which will be exclusively sold on Mr Porter for one month, is part of the Navitimer 8 collection that Breitling introduced at the start of 2018.
Only 1000 pieces will be available. From July onwards it will also be available in Breitling Boutiques and select Breitling retailers around the world.
Mr Porter is part of the Yoox Net-A-Porter group that is owned by Richemont. Breitling watches will be sold alongside luxury watch brands including TAG Heuer, IWC, Jaeger-LeCoultre and Panerai.