Home DAILY NEWS

Breitling gets tough as it teams up with Ironman on watch series co-design

0

Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch.

The result is a set of lightweight luxury sports watches combining high precision, innovative technology, and vibrant, colourful design.

The launch features two exciting new watches: a red version available globally at all Breitling boutiques and retailers and at www.breitling.com for sports and timekeeping enthusiasts, and a black and gold piece exclusively available for IRONMAN race finishers.

Advertisement

Additional models reserved for the IRONMAN community are planned for the coming months.

In 2019, Breitling and IRONMAN had already launched the highly successful Breitling Superocean IRONMAN Limited Edition, although this new partnership kicks off a long-term collaboration with Breitling becoming the new Official Luxury Watch of IRONMAN.

To celebrate the partnership and offer a first look at the watches, a special event was held at the Breitling Boutique in Beverly Hills last night, co-hosted by Breitling USA President Thierry Prissert and President and CEO of The IRONMAN Group Andrew Messick.

In attendance as special guests were IRONMAN Hall of Famer and 1997 IRONMAN World Champion, Heather Fuhr; IRONMAN Ambassador and the first person with Down syndrome to finish an IRONMAN, Chris Nikic; IRONMAN Hall of Famer and the Voice of IRONMAN, Mike Reilly; and professional IRONMAN triathlete Ben Hoffman, who was also on hand to celebrate the new watches as well as his recent partnership with Breitling as a local ambassador in the US.

Reflecting, Breitling CEO, Georges Kern, said: “IRONMAN truly reflects our core values of performance and endurance. We’ve designed this to be an ideal watch for elite athletes as well as a casual, everyday sports chronograph for active people who want that winning combination of performance and luxury.”

While Andrew Messick, President and CEO of The IRONMAN Group, added: “We’re thrilled to continue our partnership with such an exceptional and well-respected watchmaker. After the success of our collaboration in 2019, we are pleased to partner with Breitling in creating this new watch which embodies the strength and tenacity of IRONMAN triathletes.”

Looking at the collection more closely, Breitling says the new Endurance Pro IRONMAN collection serves athletes as well as luxury clients looking for the ultimate athleisure timepiece.

Its 44 mm watch case is made out of Breitlight, which is 3.3 times lighter than titanium and 5.8 times lighter than steel, but significantly harder.

The exclusive high-tech material offers resistance to scratches, traction, and corrosion.

Powered by the Breitling Caliber 82, a COSC-certified thermos-compensated SuperQuartz movement, it is ten times more precise than regular quartz and offers a battery life of approximately three to four years.

At present, there are two versions available: the Endurance Pro IRONMAN and Endurance Pro IRONMAN Finisher.

The former comes with a red dial featuring a black inner bezel with a pulsometer scale. The watch is presented on a red rubber strap with a Breitlight double tang-type buckle.

The latter – black accented with gold – is targeted at athletes who’ve completed an IRONMAN event.

This version will be available exclusively through IRONMAN channels, and its caseback features a special IRONMAN Finisher Series engraving.

LEAVE A REPLY

Please enter your comment!
Please enter your name here