Breitling burnishes its green credentials by making Superocean watch straps out of discarded fishing nets

Superocean Heritage II Chronograph 44 Outerknown

Breitling used this week’s summit in London to add an environmentally-friendly timepiece to its Superocean Héritage family.

The Héritage II Chronograph 44 was developed in partnership with Outerknown, a company that makes nylon fiber out of fishing nets that have been abandoned at sea.

The wristwatch has a black 44mm case with an ocean blue dial. Its NATO strap is made of Econyl, the recycled plastic.

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Breitling’s CEO Georges Kern says the time is right for the partnership. “We are happy to have this chance to strengthen our collaboration with Kelly Slater, who is a member of our Surfers Squad and co-founder of Outerknown. Also, by introducing the Econyl yarn strap, we are taking another important step in our commitment to sustainability. We are looking forward to introducing other great watches equipped with these straps in the future,” he adds.

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Rob Corder

The author Rob Corder