Breitling and Bentley take different roads after 19 year partnership ends

David Beckham poses for a Breitling for Bentley commercial in 2015.

Breitling and Bentley, one of the longest standing partnerships between a Swiss watchmaker and luxury car marque, have parted company after 19 years together.

“We’re proud of what we have accomplished together and after 19 years, Breitling and Bentley are embarking on their own new journeys,” said Georges Kern, Breitling CEO.

“I know that Bentley will continue to define excellence in the automotive industry. The final Bentley Tourbillon leaving our factory represents a moment of positive reflection for us all.”


“The long-standing collaboration between Bentley and Breitling demonstrated that when two like-minded brands work together authentically, the performance of both is enhanced,” adds Bentley’s CEO Adrian Hallmark.

Premier B01 Chronograph 42 Bentley British Racing Green with a British racing green leather strap.

“We look back on the past two decades with great affection and send our warmest best wishes to the Breitling team for the future.”

Breitling has been throwing its weight behind its ‘squad’ concept in the years since Mr Kern took over as CEO, with Hollywood stars, musicians and sports stars representing the brand.

The watchmaker also ended a partnership with British motorcycle maker Norton earlier this year in favor of a deal with its larger rival Triumph.

Previous articleLouisville customs seize counterfeit watches valued at $5.2 million
Next articleChanging gears — How Ferrari F1 driver Stefan Johansson launched his own watch brand from California


Please enter your comment!
Please enter your name here