Breitling and Aurum open boutique at Bluewater


Breitling has opened a boutique at Kent’s Bluewater shopping centre in partnership with luxury retail group Aurum Holdings.

The 1,500sq ft monobrand store opens this week in the upper Rose Gallery at Bluewater with the brand’s signature look combining America walnut and quadrille wood, highlighted by the brand’s yellow tone.

A supersized LED tiled screen will display the brand’s high definition video content and the brand claims is the largest screen of its kind being used anywhere in retail in Europe.


Gavin Murphy, managing director of Breitling UK, said: “The Bluewater store is a significant addition to Breitling’s footprint within the UK, in what is the most important retail shopping environment in the South East. We are proud to have conquered new heights in the design of our offering to our customers, who are at the heart of our efforts, a retail space that is both warm and vibrant, whilst maintaining our dedication to excellence and innovation – qualities that are ever present within the design of our timepieces.”

The boutique is brought to life by Breitling’s familiar pop art installations by artist Kevin Kelly, with the brand’s iconic pin-up girl taking centre stage, and will stock the brand’s full range of watches including Navitimer, Chronomat, Professional and Breitling for Bentley timepieces.

Open seven days a week, the boutique will also include servicing facilities for new and existing Breitling owners.

Ruth Benford, executive marketing director at Aurum Holdings, added: “After months of preparation we are very excited to be launching our boutique. As Europe’s leading retail and leisure destination, the luxury experience Bluewater offers compliments our brand and our target consumer.”

A celebration of the launch of Breitling Bluewater is set to take place on 6th November from 6-8pm with attendance by The British Royal Air Force Aerobatic Team, the Red Arrows. From 5th until 8th November visitors to Bluewater will also have the opportunity to take flight as pilots in the Breitling Jet Simulator which will be located in Bluewater’s Moon Court.

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