François-Henry Bennahmias has confirmed that he will leave Audemars Piguet in 2023 after ten years.
Rumors that he would move on after a decade as CEO at the business have been circulating since the beginning of this year.
Watchpro shared the news, which was first reported by the Miss Tweed luxury industry blog, back in January.
That speculation was confirmed in an interview by Le Temps in Switzerland with AP’s family owner Jasmine Audemars with Mr Bennahmias.
Mr Bennahmias has been working at Audemars Piguet for 25 years and as CEO since 2013.
He is credited with modernizing the brand image of AP through radical limited editions and innovative brand partnerships while introducing the entirely new CODE 11.59 and maintaining the desirability of the classic Royal Oak, particularly leading up to this year, the 50th anniversary of the Gerald Genta-designed classic.
Now the rumour mill will fire up again with people wondering where Mr Benhammias will appear next.
Recent interviews and announcements suggest he may move away from the watch industry into an entirely new industry such as hospitality, film production, art or high fashion.