Cartier is allowing customers to buy a watch over the internet for the first time.
The Richemont maison is working with online fashion emporium Net-A-Porter on a month-long pop-up shop to offer 12 models of the latest Panthère de Cartier watch – an iconic timepiece from the early eighties re-issued this year.
Net-A-Porter, which is owned by Yoox Net-A-Porter Group, has created the exclusive pop-up shop, which will be open from May 2-31.
The retailer will promote the watch collection using rich online media on its website and across its social channels.
“I am delighted that Cartier has chosen YOOX NET-A-PORTER GROUP as its first online retail partner to sell the Panthère watch. This partnership with the renowned French jeweler and fine watchmaker for this exclusive pop-up is a major success and marks another milestone in our long term strategy. Our discerning customers love to shop for the very best in luxury and we are thrilled to give them access to this magnificent collection. Looking ahead, we have ambitious plans to expand our fine jewelry and watches category and bring more iconic hard-luxury brands into a global online world.”
Federico Marchetti, CEO, Yoox Net-A-Porter Group says: “We are honoured to be partnering with Cartier to launch the Panthère watch. The collection embodies the elegant aesthetic of Cartier – sophisticated, modern, and chic. Our pop-up shop will bring this timeless classic to life for customers around the globe.”
In a move that may prove controversial with other Cartier retailers, the new Panthère collection will be available in all Cartier boutiques and authorised watch dealers only after the run on Net-A-Porter.