Braun’s legendary designer will re-launch classic watches from the archive at a London event

Braun AW10 and AW50

In 1989, Braun launched its first analogue wristwatch, the AW 10. Legendary German designers Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.

1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.

As a celebration of the timeless appeal and iconic status of these watches, both have been relaunched in 2017, with every detail an exact match of when originally launched. Original designer Dietrich Lubs will be hosting an exclusive dinner in London to introduce these iconic watches and talk about his involvement in both the original creation and the current re-introduction of the models.

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The 2017 re-issues are virtually identical to the originals, but advancements in material and manufacturing techniques have been used to produce a watch for the contemporary watch market.

Richard Benc, head of design at Zeon for Braun watches and clocks, said: “It has been a privilege to work with such a renowned designer and a true legend of the design industry.”

The AW 10 and AW 50 will be available at selected retailers such as Mr. Porter.


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Rob Corder

The author Rob Corder