Braun and Paul Smith team-up for second edition in their collab


Continuing in the tradition of high calibre brand collaborations, Paul Smith and Braun have teamed up to create the second series of limited-edition clock and watch project, set to launch in November 2021.

The collaboration consists of two clocks and a watch.

The BC02 Travel Alarm Clock, the BC17 Wall Clock and the BN0032 Classic Watch, a timepiece that reflects Braun’s core values of functionality, quality, and aesthetics.


The BC02 and BC17 are derived from the iconic AB1 and ABW 41 clocks designed in the late 80s.

All three models remain true to the original design DNA and imprint that have become synonymous with Braun’s award-winning design history.

Each model is available with a white face, with Braun’s iconic yellow second hand being modified to the multicoloured stripe that has become a trademark feature of Paul Smith design.

The addition of Paul Smiths unmistakable stripe and logo adds playful detail to the three timeless designs that prioritise form, function, and clarity.

All three models come packaged with bespoke Paul Smith x Braun packaging, the clocks featuring illustrated designs.

The BC02WPS, BC017WPS clocks and BN0032WHMHPSG watch will launch November 2021 and will be available online at paulsmith.com, braun-clocks.com and in selected Paul Smith shops and stockists.

The BC02WPS will retail for $55, the BC017WPS for $100 and BN0032WHMHPSG for $310.

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