Braun and Italian fashion label Off-White create limited edition watch


Italian fashion label Off-White ℅ Virgil Abloh and Braun Design have teamed up to create a limited edition watch.

Off-White ℅ Virgil Abloh is a fashion brand that straddles street-wear and high fashion. The ethos of the brand, it says, “is one part reflective of classic silhouettes and another part graphic design in a way that compliments and reinforces a unique aesthetic in fashion.”

Braun, represented by Zeon in the UK, brings its expertise in the creation of high quality durable products to the Off-White partnership.


“The values of both brands come together and reaffirm one another, mixing technology with fashion, functionality with design, longevity with novelty, timelessness with innovation. The two brands joining together brings a special
affinity for the product, with the history that Braun possesses by continuing this unique design value in a modern context,” a Braun spokesperson says.

The exclusive watch is the Classic Braun style BN0021 with Quartz Movement, leather strap and yellow second hand, enriched by Off-White’s iconic stripes.

It will come in a limited edition of 200 pieces and will be available worldwide in select Off-White flagship stores, the Off-white website and selected stores such as Shinsegae Seoul and Selfridges London from September 2016 priced £185.

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