Bransom Retail Systems is on course to make 2015 another record-breaking year by increasing its focus on helping watch retailers maximise sales and profits through the use of advanced electronic point of sale systems.
The specialist clocked up sales growth of 50% in 2014 thanks to its work with jewellery and watch businesses.
As a reward for its growing customer base of watch retailers, Bransom will be inviting many of them to the industry’s biggest party of the year, the WatchPro Hot 100.
Bransom has signed a three year agreement to become the exclusive Technology Partner for the event, which takes place on July 8 at the Kensington Roof Gardens. It is also Technology Partner for the Hot 100 of WatchPro’s sister title Professional Jeweller alongside International Jewellery London in September.
The Hot 100 partnership is seen as the perfect fit for Bransom, which works with the cream of the watch and jewellery industry every day.
“The Hot 100 recognises and celebrates the people who shine within the industry. It is our privilege to be the official Technology Partner for both the WatchPro and Professional Jeweller Hot 100 for the next three years, and help recognise these individuals and everything they’ve done. These people push the boundaries of today’s business requirements, and so inspire us to deliver better products to support our industry,” says Chris Garland, Bransom’s Managing Director.
Garland is grateful for the current success of Bransom, which is the largest supplier and industry leader of EPoS and Business Management systems to the watch and jewellery trade.
However, like all successful businessmen, he knows that he must double his efforts to make sure Bransom stays number one. “Whilst we are currently enjoying success, constant improvements to Bransom’s solutions are key to maintaining that growth”, Garland continues. “For example, we’re expanding our bsmart-links program to partner with more watch brands and automatically deliver and update product descriptions, pricing and images to the retailers’ systems. This will help to ensure accurate and consistent brand image at the point of sale, whether it’s in the shop, or online where mistakes are more visible.”
As the Technology Partner at the WatchPro Hot 100, Bransom knows it has to add to the fun and excitement on the night to keep it fresh. “We’re planning some unusual things throughout the evening to entertain the guests, so be prepared for a different kind of fun, something a little more technical than a roulette table.” teases Garland.
The key objective on the night is to see everybody enjoying themselves. “We have always enjoyed this great social event, which enables us to relax and enjoy the success of our customers and friends, many of whom we have supported in that business success. It’s much like the Oscars, only it’s more fun, has less speeches, and definitely less crying!” Garland jokes.