Brand paints a picture with Van Gogh watch


Watch maker Valrutech has used its appearance at Baselworld to debut a limited series of ‘Van Gogh’ watches that pay homage to the famous artist.

The brand has produced 1,600 pieces of the Swiss automatic mechanical watches to mark the work of the Dutch painter who is credited with changing the history of art with his post-impressionist style that used colour as the chief symbol of expression.

Valrutech said this week that the special series will be followed up with a luxury 18 carat gold commemorative version, which it will officially launch shortly.


Hand-crafted in Switzerland, in an 18 carat rose-gold case with sapphire crystal, the hand-painted dial of the piece depicts a Van Gogh work of art and has a transparent glass back which reflects the same painting.

Valrutech has been working closely with The Van Gogh Museum in Amsterdam, which manages the Van Gogh trademarks as well as global intellectual licensing agreements.

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