Watches from US fashion brand Beverley Hills Polo Club attracted significant interest from UK retailers at Jewellery & Watch Birmingham last week.
European distributor for Beverley Hills Polo Club, Brand Avenue, said the brand enjoyed a surge of interest during the show and is ripe for expansion across the UK.
Beverley Hills Polo Club watches were presented to potential retail partners, with around 25 expected to stock the brand.
Jody Jacobs, Brand Avenue’s director, says that they are involved in some exciting discussions with various independent retailers as well as multiples.
Brand Avenue, which also distributes Metal Chronometry and Panzera, plans to expand into Europe this year with a particular focus France, Romania and Estonia.