Boss Watches steps up GQ award promotions


Boss Watches is celebrating the Hugo Boss collaboration with the GQ Men Of The Year awards by launching a nationwide marketing campaign to support the event.

A number of stores are already showcasing the partnership in their windows. The first to do so is Fenwick in London shopping centre, Brent Cross.

The display in the large shop front window promotes the GQ-recommended rose-gold Boss Watch, which is the latest addition to the bestselling Deep Blue SX family.


Designer clothing and accessories retailer Psyche in Middleborough is also showcasing this watch, with an impressive display in one of its main windows. The display not only features the GQ-recommended watch in a bespoke display but also on the wrist of a mannequin dressed in Hugo Boss clothing.

Psyche managing director Steve Cochrane said: “The Hugo Boss GQ Men Of The Year window in Psyche has been a real show stopper and attention grabber with its huge graphic and central positioning. This is reinforcing and expanding the Psyche and Boss Watches sales campaign in the run up to autumn.”

Every Boss Watches stockist in the UK will be receiving a GQ Men of the Year Award promotion pack, which will include show cards, window stickers and the September issue of the magazine to publicise in store the Boss tie up with the Award.

Each nominee for the GQ Men of the Year Award will receive a special edition GQ recommended rose-gold Boss Watch, with the GQ Men Of The Year 2013 logo engraved on the case back.

Previous winners of the award include, Tinie Tempah, Bradley Cooper, Jason Statham and professional golfer, Rory Mcilroy.

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