Boss Watches is planning to ramp up its distribution of shop-in-shop units after initial installations have proved successful.
The first Boss Watches shop in shop was installed at department store Psyche in Middlesborough in November 2012 and the store’s sales of Boss Watches have more than doubled since then.
More recently Boss Watches has installed shop-in-shop units at Identity Jewellers in Derby, Market Cross Jewellers in Middlesborough and Hartlepool, and Ernest Jones in Plymouth.
The Boss Watches shop-in-shop unit was installed at Identity Jewellers a week ago today and the retailer has already reported sell through.
Boss Watches said that it has plans to open a further five shop-in-shop units in the near future.