Boss Watches opens pop-up during Cowes regatta

By Craig Heatly

Boss Watches had a chance to show off its wares during the annual sailing meet Cowes Week recently with a pop-up shop hosted during the event on the Isle of Wight.

The brand opened a new retail unit on the main parade alongside the Yacht Haven shop in order to sell the Boss Black and Boss Orange ranges.

As well as the retail units, Hugo BOSS has been promoting the brand through a series of events for competitors including private viewing s of collections and drinks receptions.

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Members of the public were also treated to in store competitions allowing them the chance to win various items from the popular brand.

The brand invited independent and multiple retailers on the Hugo Boss yacht during Cowes Week, with the brand’s ambassador Alex Thomson, who acted as their captain for one day. Guests also enjoyed lunch on board a luxury power boat courtesy of Hugo Boss.

Hugo Boss has sponsored Formula 1, golf and sailing since 2003.


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