Bonhams online-only debut a web success

Zenith. An 18K gold manual wind wristwatch

Bonhams has hailed its first online-only watch auction a resounding success after numerous lots sold for several times their estimate.

“The first online-only auction took place over two weeks, closing on 9 June, with 100% sold,” said Jonathan Darracott, Bonhams global head of watches. “We’re delighted with the results of this pioneering new sale, which saw bids coming in from more than 30 countries around the world, and the sale totalling far above estimate.

“Following the success of Bonhams first online-only auction and the positive feedback we’ve had from our clients, we now look forward to conducting our second online-only sale in July. The auction will feature many highly coveted brands, such as Rolex, Bulgari and Longines.”

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Highlights of the sale included an 18ct rose gold wristwatch from Ventura (£1,625, four times its estimate), an IWC pocket watch (£1,125, more than double its estimate), an 18ct gold Minerva wristwatch (£1,375) and a TAG Heuer stainless steel automatic calendar Classique GMT (£750).

Matthew Girling, Bonhams global CEO, said: “Bonhams has long recognised the importance of the online platform. As anticipated our first online-only sale demonstrates a trust in online bidding, and a fresh platform for our international clients to bid from around the world.”

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James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.