Bombastic watch brand Bomberg has entered the UK market and is looking to work with retailers the length and breadth of Britain.
The brand, founded by watch distributor Rick De La Croix in 2011, is now introducing UK retailers to its range of large, colourful bullhead chronographs and detachable watch heads that fit on straps and chains.
Bomberg watches will retail in the UK with a starting price of £625 going on to £4,000. PR agency JPR Media Group has been hosting a series of press lunches to introduce the Bomberg brand to the UK’s trade and consumer press.
British De La Croix launched Hublot in North and South America in partnership with Jean-Claude Biver, earning him the title of Hublot President of the Americas. His own Miami boutique became the brand’s top-grossing retail location anywhere in the world.
He told WatchPro at Baselworld 2014 that he had launched the brand to have his own tangible legacy that he could pass on to his son. Bomberg made a loud statement at last year’s show, branding many of the buses in the city during the show and announcing that rather than take a stand within the show it had bought a nearby house as a permanent base.
Bomberg recently appointed former JeanRichard head of sales, Giancarlo Mantuano, as the brand’s new CEO.